Best Royale
Foods

Service (s)

Bespoke Identity Design

Year

2024

Background

Best Royale Foods is a proudly Nigerian company committed to producing, processing, and packaging high-quality food products. Our range includes fresh palm oil, rice, Gaari, and butter. Driven by a passion for excellence, we prioritize customer satisfaction by delivering wholesome, affordable, and accessible food solutions.

Background

Period: 3 Weeks

2024

Our Approach

The Goal

The objective was to craft a brand identity for Best Royale Foods that reflects its core values of quality, joy, and trust. The brand needed to strike a balance between warmth and professionalism, showcasing its dedication to delivering premium, accessible food products that enrich lives and satisfy customers.

Brand Strategy

Positioning Best Royale Foods as a reliable and trusted name in the food industry, offering fresh, high-quality products with a focus on affordability, nourishment, and consumer satisfaction.

This strategy emphasizes making nutritious food readily available while creating delightful experiences that foster long-lasting trust and loyalty in the hearts of customers.

Brand Voice

Best Royale Foods communicates with a tone of warmth, sincerity, and passion for excellence. Its messaging is designed to be approachable, customer-centric, and uplifting, reinforcing a commitment to providing delicious, high-quality food that brings happiness and nourishment to every family.

Brand Identity guidelines

I compiled comprehensive brand guidelines outlining logo usage, color codes, typography guidelines, and design principles to ensure consistent application across all media.