Led the design team in creating a bold brand identity, user-centric web applications for mentorship, improving the user experience and increasing students' engagement.

Brand Identity Designer at DeDataHub, where I developed a compelling visual identity for a platform dedicated to educating and mentoring students in data analytics and technology. Crafted brand assets and guidelines that communicate clarity, innovation, and approachability to inspire the next generation of tech professionals

Led the development of a cohesive visual identity that positions the platform as a trusted, empowering solution for personal finance. Crafted strategic design systems, guidelines, and creative assets to ensure consistent, impactful brand communication.

Led the creative direction and identity design for LockedIn HQ, building a unified brand system that captured focus, discipline, and digital innovation — positioning the platform as the go-to hub for athlete growth and visibility. Currently retained as the lead brand designer, continuing to oversee the shaping and evolving of the brand’s visual direction.