LockedIn HQ
Background
LockedIn HQ is a lifestyle and athlete-empowerment platform built by athletes, for athletes. It helps players own their brand, showcase their grind, and connect with real opportunities, from NIL deals to brand collaborations and events.
The project began with a simple question:
“What if athletes had one digital home for their focus, growth, and visibility?”
That idea sparked the foundation of a brand built around the Locked In mindset; discipline, clarity, and ownership.
Background
LockedIn HQ is a lifestyle and athlete-empowerment platform built by athletes, for athletes. It helps players own their brand, showcase their grind, and connect with real opportunities, from NIL deals to brand collaborations and events.
The project began with a simple question:
“What if athletes had one digital home for their focus, growth, and visibility?”
That idea sparked the foundation of a brand built around the Locked In mindset; discipline, clarity, and ownership.
Period: 4 Weeks
Period: 4 Weeks
2025
2025
Our Approach
The Goal
The objective was to create a bold, athlete-first identity that positions LockedIn HQ as the digital hub for the modern athlete, a platform where focus, discipline, and opportunity meet.
The brand needed to feel energetic yet structured, modern yet grounded, reflecting both the mindset of the athlete and the sophistication of a digital ecosystem built for growth.
Brand Strategy
LockedIn HQ is positioned as a lifestyle-driven sports platform that merges personal branding, visibility, and monetization into one connected system.
The goal was to build more than a logo, to craft a visual identity that captures a movement: the “Locked In” mindset.
The strategy focused on:
Focus over noise — cutting through distraction with clarity and intent
Empowerment over exposure — giving athletes control of their narrative
Performance over hype — building credibility through design consistency
The visual and verbal identity reinforces this through:
A stadium-meets-padlock logo mark symbolizing discipline and opportunity
A modern, high-contrast color system that balances focus and energy
Confident typography designed for digital and merch scalability
Messaging that challenges athletes to stay locked in — to focus, grow, and win
Brand Voice
LockedIn HQ’s tone is bold, empowering, and focused; it speaks to athletes like a teammate, not a coach.
The voice embodies energy, authenticity, and confidence, inspiring action while keeping things real.
It adapts by channel:
On social: fast-paced, hype-driven, athlete-language
On web & app: clear, confident, and goal-oriented
On community content: motivational, relatable, and grounded in real athlete experiences
LockedIn HQ doesn’t just celebrate athletes.
It equips them. Amplifies them.
And helps them own their grind in a digital world built for focus and opportunity.
Brand Identity guidelines
Our Approach
The Goal
The primary objective was to create a brand identity that positions Casa De Crystal (CDC) as a scalable legacy-building platform. The identity needed to be bold yet grounded, premium yet relatable, appealing to ambitious individuals and communities seeking clarity, trust, and long-term wealth solutions beyond just land transactions.
Brand Strategy
CDC is positioned as a future-forward platform that transcends traditional real estate branding. The brand is structured as a Branded House, with a master identity (CDC) anchoring all sub-brands, including real estate, education, funding, and digital property networks.
The strategy focuses on:
Legacy over lifestyle — appealing to long-term thinkers
Education over hype — empowering users with clarity
Structure over chaos — building trust through scalable systems
The visual and verbal identity supports this through:
A modular color system separating sub-brands without diluting the parent identity
A hybrid type system blending signature elegance (Bufally Script) with modern readability (Montserrat)
Messaging that champions clarity, empowerment, and generational thinking
Brand Voice
CDC’s tone is clear, empowering, and confident, designed to guide, not preach.
Messaging speaks to the ambition of its audience without the fluff, turning legacy-building into a tangible, trusted experience.
The brand voice adapts by channel:
On social: bold and community-driven
On the web: educational and aspirational
In Academy and capital comms: direct, clear, and strategic
CDC doesn’t just talk wealth.
It teaches it. Builds it. And makes it accessible, one structure at a time.
Brand Identity guidelines
LET'S COOK
Design showcase
Need to get in Touch?
Lets Connect!
Need to get in Touch?
Lets Connect!